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QR codes in China: not vilified, mainstream instead

Around ten years ago, when you used a urinal in a popular bar or cinema in Europe, chances were you had an advertisement poster in your view, with a big QR code in the lower right corner. Western marketeers used the QR code primarily to redirect people to their advertisements or websites for more information on their product, which nobody really did, because nobody cared. Not only was the intent...

Modern luxury in China: no more ‘same old bling’

With 300 million rich Chinese consumers, China’s takes an 8.9% share of the global luxury market — although it’s probably more if you consider Chinese tourists who buy luxury products outside of China. On the surface, luxury advertising in China is similar to that in the West. There are all the global brands with similar faces and similar visuals with golden gradients with serif...

The advent of coffee in the motherland of tea

Perhaps it’s because of the lure of Western luxury, or perhaps it’s because tea houses — which have existed for over two thousand years in China and never had much competition — were no match against brands like Starbucks. Or perhaps it’s because modern China has no time for the leisure way of drinking tea (for hours and hours) which had been popular for centuries. Or perhaps...